wordpress real estate websiteLaying the foundation for a great WordPress real estate website is a very involving project that begins long before the site starts to be developed. This includes doing things such as identifying your target market, listing the objectives for the site, and figuring out what the tone of the website should be. The next step after this is to determine how the site is to be managed after being built. That’s when the need for a content management system (CMS) becomes evident.

WordPress isn’t without competition, as Drupal and Joomla are also two popular choices for business websites. They’re all open source, but WordPress continues to stand apart and above from the rest. In fact WordPress is backed by a very large community of developers who continue to improve upon it.

When WordPress was first released by Matt Mullenweg back in May of 2003, it was just a spinoff of B2/Cafelog. However, it has quickly grown in popularity to become the most popular and commonly chosen CMS online. Since August of 2011, WordPress has been powering more than 22 percent of all freshly developed websites and well more than 10 percent of all websites on the internet, counting both old and new. The 3.0 version of the CMS has been downloaded more than 65 million times and WordPress is the driving force behind more than 14.7 percent of Alexa Internet’s top 1 million websites.

When it comes to managing your real estate website, WordPress makes an especially great choice.

WordPress Makes Having a Great Real Estate Site Easier

With a WordPress real estate website, you can have more confidence that your site will run great, look great, and have the tools needed to assure your success. The large community of developers that work with WordPress means that it’s continually updated and improved upon. The impressive number of users mean that feedback for the software is continually sent in, allowing any bugs to be quickly identified and repaired. The result is improvements and software updates that simply happen automatically.

WordPress has a very vibrant community surrounding it in which information and technology is freely shared. There’s a great support system for anyone seeking to use the platform for developing their business. Moreover the citizens of this digital community are ever searching for even better ways to collaborate and share knowledge. It’s part of the reason why it’s so easy to learn how to use WordPress.

It takes only about 5 minutes for the initial website set up. There’s a huge marketplace of both free and paid WordPress themes and plugins that make WordPress design a breeze. There are many web design firms that specialize in the development of websites using WordPress, but the platform is so user-friendly that many site owners can handle the management and maintenance of their sites all on their own.

A Powerful Platform for Building a Strong Web Presence

In order for a website to be successful, there has to be a good amount of traffic flowing to it. Getting that traffic is often heavily dependent on SEO. Yet with a WordPress real estate website, getting that web traffic is much simpler than when using other platforms. The inclusion of a blog on a website is a great way to drive traffic to the site.

Without excellent, valuable content, generating traffic can be a rough road, but WordPress comes with all sorts of built-in components that make content management and optimization so simple. The CMS creates customizable slugs that are consistent and has plugins available to make the proper management of meta tags an easy task. This means you’re sure to get your keyword right where they need to be for optimal effect.

All sorts of content can be almost effortlessly included on a website when it’s powered by WordPress. This includes not only posts and pages, but also photos, videos, and music. Creating compelling property listing on your WordPress real estate website is a breeze, and you’ll be improving your organic search prominence all along.

Doing SEO with WordPress is just so easy. It comes SEO-friendly from the very start, being already set up to help guide search engine crawlers through the various categories, posts, and pages of the site. This makes it all the easier for Google to index the site. In fact, there are all sorts of great SEO tools that come built in, such as trackbacks, permalinks, the blog roll, and pinging. This isn’t even to mention the long list of high quality third-party WordPress plugins available that are specially designed to help boost SEO. The majority of these additional tools are completely free and the rest come at a very low cost.

The WordPress CMS is what’s best for businesses of all sizes

Diversity and scalability is what helps to grow real estate websites. All sorts of things can be included in your WordPress design. Not only can you make a simple property listing site, but you can also host a business directory and your own social network. You can make your WordPress real estate website a vacation or property rental website and even use it as your CRM tool. There’s an invoicing system you can add. The ability to have an image gallery on the site proves especially helpful for those in the real estate industry. You can even make the site an e-commerce website and pull in digital profits along with the profits from your real estate business.

In fact, you can do just about anything with a WordPress website, such as showing property listing data, integrating maps, posting to Craigslist, connecting on social media, enabling subscriptions, showing price levels by area, capturing leads, providing geo-targeted information, creating coupons or discount code programs, and a whole lot more.

You’re Sure to be impressed with what your WordPress real estate website can do

whether it’s a small business, large enterprise, entrepreneur, or any other entity that wants to leverage the power of the internet to enhance and accelerate business success, WordPress makes a great choice. It’s easy, full of powerful features, and search engines love it.

Ready to discuss your project?

Choose CHRS Interactive, a Los Angeles Wordpress Design agency to forge your online presence. We would love to discuss being your new partner. Please contact us or give us a call at 818-568-4798.